ABOUT

Jonathan and I are Atlanta natives and have been in the real estate industry since 2016. We started out by working as real estate agents, and we bought our first house together in 2018. We started investing full time in 2020. We started out of a friend’s basement, paying $200 a month in rent. It was just, our assistant, and our first sales rep we hired, making cold calls for part of the day and goofing off the other half!
We don’t have any secret formulas, and we didn’t invent anything special. Our unique value proposition comes from our purpose for even being in business. The industry is littered with bad actors and dishonesty, and we want to set a new standard and prove that you can be successful in the industry while being fully transparent and without sacrificing your integrity.

I have talked to a lot of people in the industry over the years, and while they have never said it out loud, there appears to be a common theme: “How can I make the most money possible for myself and pay everyone else less,” whether that be their employees or of course their customers, in this case, the homeowners. And they seem to want to do it as quick as possible and no matter what the cost is to others. Our purpose is to buck that trend. Don’t get me wrong, we aren’t a non-profit, and we certainly would not be in business if we didn’t make money, but the one difference at our company is the complete transparency we give both to our employees and to our customers. For example, many homebuyers might offer a seller $200,000, knowing they intend to turn around and sell the contract to the real buyer for $250,000. They don’t want the seller to know what’s going on, and if confronted, they give some shady answer. We don’t operate that way. I have no problem telling a seller exactly what our plans our. I even try to show them what our plan is for the home: How much we plan on putting into it, how much we plan on selling it for, and how much we plan on making. Often times, we plan on just doing a light clean up and re-selling it as it is. And to that, a homeowner might ask why they couldn’t just to that themselves. Well they could! But there is a risk. I think of our business the way a casino operator would. We make money on most and lose money on some. And sometimes, we lose a lot. As a homeowner, you COULD do the work yourself, but what if yours is one of the few that we would have lost a lot on? It might not make sense to take on that risk if you are only selling one home, just like it wouldn’t make sense for a casino to bet $1 million on a single spin of the roulette wheel. But they would happily bet $1 on a million spins. Our business is the same way. Because we are buying so many, we can afford to take the risks that a single homeowner probably should not be taking.

When it comes to our employees, I have a similar philosophy regarding trust and transparency. I won’t sugarcoat it; every job is going to have aspects of it that feel like “work,” and there will always be some things that you just don’t want to do but that have to get done. But in the long run, we want to create jobs where our employees have an opportunity to do meaningful work that actually has an impact within the business.
I believe that the best way to keep a great team is to make everyone feel like they have a big purpose for being there, and the only way they will think is if they actually do have a big purpose for being there!  

We hire for character over skills, and we want all of our employees to feel like they have all the resources they need to be successful, and if they ever feel like they don’t, we want them to speak up and let us know!

Anyways, that is a brief overview of our business! As for us personally, Jonathan and I both love playing music in our free time. Jonathan plays drums and I play the guitar, and we have even played a few shows around Atlanta together. If you have any questions about us or our business, give us a call!

-Mark Phillips, January 2026